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Search results for “OTA Insight”
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022
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1:58:43 PM
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The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022
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9:25:36 PM
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The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Evaluating the role of tech and agencies in facilitating travel
11/15/2021
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12:21:22 PM
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Travelport is constantly evaluating the travel-related situation in the Asia Pacific region and accordingly preparing for ways to support the industry, including companies and travellers from the Chinese market.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Accelerating digital transformation post-pandemic
05/24/2021
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8:48:33 PM
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Amid all uncertainties, digital will remain a core competency.
Airlines revenue management checklist for 2021
05/13/2021
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2:54:49 PM
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Traditional methods of data collection and analysis are no longer sufficient while preparing a plan of action.
Local tourism partnerships key to kindle international Chinese travel demand
03/08/2021
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6:22:19 PM
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There is a strong desire for familiar and trustworthy products amongst Chinese travelers and local operators will typically have first-hand experience in promoting to the individuals.
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